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Link Tracking Parameters

Add tracking parameters to the links your chatbot shares

Go to Link Parameters
Pro and Enterprise

Overview

When your chatbot shares a link — a product, a page, a booking form — you often want to know in your analytics that the visit came from the chat. Link Tracking Parameters appends a query string you choose, such as utm_source=chatbot, to those links automatically. Your analytics tool then attributes the traffic and any sales to the chatbot.

How It Works

  1. Your chatbot shares a link - a product, a page, a booking form
  2. Your tracking is added automatically - the parameters you chose are attached to the link
  3. You see it in your analytics - when the visitor clicks, the visit shows up as coming from the chatbot
Link Tracking Parameters
AI shares /product/123
Visitor clicks /product/123?utm_source=chatbot

Why It's Reliable

Every link the chatbot shares is tagged automatically, so your tracking is always applied. You never have to remember to add it, and it stays consistent across every conversation.

What Gets Tagged

  • Links in the reply text - both clickable links and plain URLs
  • Product card buttons - the buy or view button on a product card

Image URLs and other assets are never tagged — only the clickable link a visitor would actually follow.

Which Links To Tag

  • My website only - tags only links pointing to your own domain. This is the recommended setting: tracking parameters belong on your own links, not on links to other websites.
  • Every link - tags every link the chatbot shares, including links to other websites.

Setting The Parameters

Enter the parameters as a query string, without the leading question mark. For example:

  • utm_source=chatbot
  • utm_source=chatbot&utm_medium=widget&utm_campaign=support

The value is cleaned automatically: spaces and unsupported characters are removed, and a leading question mark is stripped if you add one.

Existing parameters are respected

If a link already includes one of your parameters, it is left as it is — nothing is duplicated. Any query string a link already carries is preserved exactly, which keeps signed and pre-tagged links working.

Turning It On

  1. Open the Link Parameters page from your dashboard
  2. Switch it on and type the parameters you want to append
  3. Choose whether to tag only your own links or every link
  4. Send a test message from the dashboard test chat — tagging applies there too, so you can see it work

The change takes effect on the next message. There is nothing to install and no change to your widget code.

Good To Know

  • Your chatbot answers exactly as before - tracking is added on top, without changing anything about its replies
  • Only http and https links are tagged - email and phone links are left alone
  • It applies to the current website - each website is configured on its own
  • Existing conversations are not changed - tagging starts with the next reply

Note: Link Tracking Parameters is available on the Pro and Enterprise plans.