AI receptionist for owner-run businesses

AI receptionist for small business owners whose hands are full

When you run a small business, you are usually the person who does the job and the person who answers the phone. Those two things rarely fit together. Asyntai answers the calls you cannot take: it quotes from your price list, explains your services and area, rings your mobile when a caller needs you, and emails you everyone else's number.

Keep your existing number Rings your mobile when needed 200 voice minutes on Standard
While you are on the job

What happens to the call you cannot pick up

Your phone rings while you are up a ladder, under a car, or with a customer. Instead of ringing out, the call goes to an AI receptionist that knows your business.

Gives your own prices

Upload your price list once. When someone asks what a three-bedroom house costs, the agent reads the figure from your list, the same figure you would give. For anything your list leaves open, it offers to have you call back.

“How much for the windows on a terraced house?”

Explains what you do and where

The areas you cover, the days you work, whether you also do gutters or conservatories. It is all on your website or in a short note you paste in, and that is what the agent answers from.

“Do you come out as far as Millbrook?”

Rings you when it matters

Set your mobile as the transfer number. In the hours you choose, a caller who asks for you is put through, and your screen shows their number. If you do not answer within 20 seconds, the agent takes their details for you.

“Can I just have a quick word with Mike?”

Saves every new customer's details

Name and phone number, read back and confirmed by the caller, arrive by email as a callback request. With lead collection on, numbers and email addresses are saved as leads too, so evening paperwork starts from a clean list.

“It's 0 7 7 0 0, 9 0 0, 4 5 6.”
No call script to write

What you already have is enough to get started

Small businesses rarely have a call-handling manual, and you do not need one. A website, a price list and ten minutes of writing down how you like things done will cover most of what customers ring to ask.

  • Your website, even a small oneA home page, a services page and a contact page already answer a lot. The agent reads them all.
  • Your price list and termsThe sheet you hand customers, as a PDF, or the text pasted straight in.
  • A few lines on how you workWhich jobs need a visit before a price, which days are already full, when to put a caller through to you.
What the receptionist knowsClearview Window Cleaning
clearviewwindows.co.uk6 pages
Price list 2026.pdfUploaded
Areas and working daysPasted text
RuleCommercial buildings need a site visit before a price. Take a callback request for Mike.
RuleIf a caller asks for Mike before 4 pm on a weekday, put them through to his mobile.
Your number, your phone

Keep the number on your van and let unanswered calls go to the AI

Customers know your number from the van, the flyers and your Google listing. You do not have to change it. Most phone providers let you forward calls to another number when you do not answer, when the line is busy, or outside certain hours.

  • You answer first, as you do todayWhen you are free, you take the call yourself, exactly as before.
  • Missed calls forward to your Twilio numberSet call forwarding on no answer with your phone provider, and the AI receptionist picks up instead of voicemail.
  • Evenings are covered tooOutside your escalation hours, the agent takes a callback request rather than transferring, so your evening stays your own.
You are freeYou take the callYour phone rings first, as it always has.
You are busyThe AI answersPrices, services and areas from your content, or a transfer to your mobile.
EveningCallback request by emailA confirmed number waiting for you when you check your inbox.
Phone CallsTwilio connected
+44 20 7946 0321Answered by AI
Transfer to a person: Mike's mobileMon to Fri, 8 to 4
Callback requests by emailOn
GreetingHi, you've reached Clearview Window Cleaning. Mike's on a job right now, so how can I help?
Setup

Set it up yourself, no IT person needed

The phone side runs on Twilio, a cloud phone service. You open a Twilio account, buy one voice-capable number there, and Twilio bills you for it and for call minutes. Asyntai then connects to that account and answers the number.

  1. Create an Asyntai account and type in your website address. Upload your price list while the pages are being read.
  2. Write your greeting on the Voice Agent page and try a free test call in your browser. Ask it about your prices.
  3. Connect Twilio on the Phone Calls page with the Account SID and Auth Token, then Import your Twilio number.
  4. Add your mobile as the transfer number, set your working hours under Escalation, and forward missed calls from your usual number. If your usual number is that same mobile, use a different transfer number, such as a colleague's phone, so a transfer you miss does not forward back to the agent.
Plans with the voice agent

Which plan fits a small business

For most owner-run businesses that forward missed and after-hours calls, Standard is the place to start. Pro is there when the phone gets busier.

Standard $139 / month
  • 200 voice minutes a month
  • 5 calls at the same time
  • 15,000 AI replies a month
  • $125 a month when billed annually
Pro $449 / month
  • 1,500 voice minutes a month
  • 10 calls at the same time
  • 50,000 AI replies a month
  • $404 a month when billed annually

Twilio bills your number and call minutes separately; see Twilio voice pricing. Each answer the agent gives on a call also counts as one AI reply. Not sure yet? The plan finder asks a few questions and suggests one.

FAQ

AI receptionist for small business: owners' questions

What sole traders and small teams ask before they hand their missed calls to an AI.

I answer the phone myself. Where does the AI fit in?

It takes the calls you miss. Keep answering when you can, and set your phone provider to forward unanswered calls to your Twilio number. The AI receptionist picks those up, answers from your content, and puts the caller through to your mobile if they need you and you are within your hours.

Are 200 voice minutes a month enough?

It depends on how many calls reach the AI and how long they last. As simple arithmetic, calls of two to three minutes each would use 200 minutes over roughly 65 to 100 calls. If you only forward missed and evening calls, that often goes a long way. A few weeks of real calls show you your own pattern, and Pro includes 1,500 minutes if you need more.

What is Twilio, and do I need my own account?

Twilio is a cloud phone service. You need your own account with at least one voice-capable number; a Twilio trial account cannot be used, and Twilio may ask for business verification before you buy a number. Twilio bills you for the number and the minutes. Asyntai does not sell phone numbers.

My website only has a few pages. Is that enough?

Usually, yes, especially with a price list and a short note added. Paste text or upload a PDF with your prices, areas and working days, and the agent answers from it alongside the website.

Will it give customers a price?

It gives the prices that are in your content, and only those. Write a rule for jobs that need a visit first, and the agent takes a callback request instead of guessing a number.

Can it put a caller straight through to me?

Yes. Add your mobile, in international format, as the transfer number and turn on Escalate to Human with your working hours. If you do not pick up within 20 seconds, or you are on another call, the caller comes back to the agent, which apologizes and takes their details.

What happens if I am on holiday?

Add a rule with your return date and what callers should expect, and keep the transfer hours as they are or change them. The agent answers from your content and emails each callback request, so the list is ready when you get back.

Do I have to set up anything technical?

You paste two values from Twilio into Asyntai and press Import next to your number. Asyntai sets the number's voice webhook for you. The Twilio setup guide walks through each screen.

Why small businesses use an AI receptionist for the calls they miss

Ask any owner of a small business how they handle the phone, and the answer is usually some version of "I try my best". The phone rings in the middle of a job, in the middle of a haircut, in the middle of a delivery. Sometimes you answer with wet hands and half your attention. Sometimes you let it ring and promise yourself you will call back later, and later becomes tomorrow. Neither feels good, and both can cost you work.

The trouble is that a new customer rarely waits until tomorrow. Someone who needs their windows cleaned, a lock changed or a garden tidied often calls two or three businesses from the same search. The one that answers has a head start. A full-time receptionist would solve that, but for a business of one or three people the cost of a salary does not add up. An AI receptionist sits in the gap between doing nothing and hiring someone.

The setup suits the way small businesses already run their phones. You keep your existing number, the one on the van, the flyers and your Google listing. With call forwarding from your phone provider, calls that you do not answer go to a Twilio number, and Asyntai picks them up there. When you are free, you answer as usual. When you are busy, the AI does. You decide where the line falls, simply by when you pick up. The Twilio side is a one-time job: open an account, buy a voice-capable number, and copy two values into Asyntai. Twilio may ask for some business details before you buy the number, so allow a little time for that.

What the agent says comes from what you have already written. It reads your website, even if it has only a handful of pages, and you can add a price list as a PDF or paste in a few paragraphs about your areas and working days. On top of that you write rules in your own words. A window cleaner might say that commercial buildings need a site visit before a price. A mobile mechanic might say that any car that is unsafe to drive should be towed, not driven over. The agent applies those rules on every call.

Take an ordinary Tuesday for a one-person window cleaning business. Mike is on a ladder at 10 am when a new customer calls to ask about a three-bedroom house. The AI gives the price from his list and asks whether they would like Mike to call back to arrange a date. At noon a regular customer asks for Mike by name; the agent rings his mobile, and when he does not pick up within 20 seconds, it takes a callback request instead. At 7 pm someone asks about an office building, and the request is waiting in Mike's inbox when he sits down with a cup of tea.

Some owners worry that customers will mind talking to an AI. The agent is open about it: every call starts with it saying that it is an AI assistant, followed by your greeting. After that, callers simply ask their question. The reply comes within a second or two, and they can interrupt, change the subject or ask for you by name. If they want you, they get you during your hours, or they leave their number for later. For a customer who only wanted to know whether you cover their street and what it costs, a clear answer straight away is often all they needed. A customer who prefers to wait for you personally still can: the callback request reaches your inbox with their number already confirmed.

The money side is simple to reason about. The voice agent comes with the Standard plan at $139 a month, or $125 a month on annual billing, with 200 voice minutes and up to 5 calls at the same time. For a business that only forwards the calls it misses, those minutes can stretch a long way, and a few weeks of real calls will show you your own pattern. Twilio charges for the number and the call minutes on your own account. If the phone gets busier, Pro raises the allowance to 1,500 minutes and 10 calls at once.

There is a side benefit that shows after a few weeks. Every call is saved as a transcript in your dashboard, so you can see which questions come up again and again. If half your callers ask whether you cover a particular village, that belongs on your website. If people keep asking about a service you do not list, it might be worth offering. The phone becomes a source of information instead of a source of guilt about missed calls.

The easiest way to judge whether it suits your business is to hear it. Sign up, add your website and price list, write a greeting, and make a free test call from your browser. Ask it the five questions customers ask you most. If the answers sound like you on a good day, connect your Twilio number, set your mobile as the transfer number, and turn on forwarding. Before you switch on forwarding, ask a friend to call the Twilio number and listen to the whole call the way a customer would. The next call you cannot take will still be answered.

Stop choosing between the job and the phone

Add your website and price list, write a greeting and run a test call in your browser. Forward your missed calls when you are happy.