How an AI chatbot helps Sapo stores
Customer service at any hour
Many fashion, beauty and home stores in Vietnam sell on Sapo. The question is always the same: who answers shoppers in the evening, at weekends or during a sale, when messages pile up?
An AI chatbot answers for you. It reads your store, understands your products and your policies, then answers in natural Vietnamese, in the tone you choose. Your shoppers get an immediate answer, and you stay in control of what it says.
Answering the questions that block an order
Most questions arrive just before the purchase: which size, how long shipping takes, cash on delivery, exchanges. If the shopper can't find the answer in a few seconds, they close the tab and buy elsewhere.
The chatbot answers from your shipping, returns and terms pages. It reminds them of the shipping fee, the delivery time and your free-shipping threshold. The shopper feels reassured and orders.
Size advice like a sales assistant
In a shop, a sales assistant helps the customer pick a size from their height and weight. Online, the shopper has to guess. The chatbot takes that role: it reads your size chart and suggests the right size.
Because it only answers from your content, it never recommends products you don't sell and never makes up specs. The richer your product pages, the more precise the answers.
Useful insights for your next campaigns
Every conversation is saved and searchable. Over the weeks, you see which products interest people most, what worries them and the information that is missing.
If many shoppers ask whether a product comes in another color, you know what to stock. If shipping costs keep coming up, you can show them more clearly. The chatbot becomes both a customer service tool and a source of insight to grow your store.