How an AI chatbot helps Thelia stores
An open store, with customer service at any hour
Thelia is a French open-source e-commerce platform, often chosen by merchants and agencies who want full control over their store. But a custom store does not answer customers by itself: in the evening, at weekends or during the sales, questions pile up.
An AI chatbot takes over. It reads your store, understands your products and your terms, then answers in natural French, in the tone you choose. Your customers get an immediate answer, and you stay in control of what it says.
Answering the questions that block an order
Most questions arrive just before the purchase: delivery time, returns if the size is wrong, pickup-point delivery, paying in instalments. If the customer can't find the answer in a few seconds, they close the tab.
The chatbot answers from your shipping, returns and terms pages. It reminds them of the withdrawal period, the carriers you offer and your free-shipping threshold. The customer feels reassured and completes the order.
A simple module for agencies and integrators
Thelia stores are often built by agencies. The official module avoids any theme changes: it installs like any other module, survives updates and connects in one click.
An agency can install it for every client, and each store keeps its own knowledge base, colors and instructions in the Asyntai dashboard.
Useful insights for your next campaigns
Every conversation is saved and searchable. Over the weeks, you see which products interest people most, the objections that keep coming up and the information that is missing.
If many customers ask whether a product comes in another color, you know what to add to your catalog. If shipping costs keep coming up, you can show them more clearly. The chatbot becomes both a customer service tool and a source of insight to grow your store.