Start with the one most roundups skip: Shopify Inbox is free on every Shopify plan, and it already does AI instant answers and suggested replies. If you have not tried it, you are shopping before you know your baseline.
Paid apps earn their place on three things Inbox does poorly: real product discovery, proactive selling, and languages. If you do not need those, you may not need to buy anything.
The rest of this page assumes you have tried the free option and found a gap. Below are the published prices, the billing model that catches Shopify merchants out, and the questions that separate a chatbot that sells from one that answers.
The free baseline nobody benchmarks against
Shopify Inbox is included with your store at no extra cost. It handles live chat, gives AI-generated instant answers and suggests replies to your staff. It is not the most capable option in this market, but it is the option you already own.
Install it, run two weeks of real conversations, and write down what it failed at. That list is your requirements document, and it is worth more than any comparison table, including the one below. Common gaps that turn up:
- Product discovery. A shopper describing what they want in their own words, and expecting the chat to find it. Inbox is weak here.
- Languages. If a meaningful share of your traffic is not English, check this specifically.
- Proactive selling. Recommending, bundling, rescuing an abandoning cart.
- Depth on your own policies. Complex returns, sizing, compatibility, and anything documented in a page rather than in a product field.
If none of those matter to your store, stop here and keep the free app. That is a legitimate answer and it saves you between $120 and $9,000 a year.
What the paid apps cost
| App | Bills by | Published price | Note |
|---|---|---|---|
| Shopify Inbox | Nothing | $0 | Included on every Shopify plan. AI instant answers and suggested replies. |
| Tidio | Conversation | $0 / $24.17 / from $49.17 | 50, 100 and 250+ billable conversations a month. Lyro AI conversations metered separately. |
| Gorgias | Ticket volume | $10 to $750 per month | 50 tickets at the bottom, 5,000 at the top. Never per agent. AI Agent adds $0.90 to $1.00 per resolution. |
| Rep AI | Subscription | From $99 per month | Agentic selling, cart and product discovery. Positioned above the entry apps. |
| Crisp | Workspace | $0 / $45 / $95 / $295 | Flat per workspace with AI credits included at each tier. |
| Asyntai | Message | $0 / $39 / $139 / $449 | 100, 2,500, 15,000 and 50,000 messages a month. Answers from your product and policy pages. |
We make Asyntai, so read that row as a disclosure. Shopify app prices are billed through your Shopify account, so they appear on your Shopify invoice rather than as a separate card charge, which makes them easy to lose track of.
The double-billing detail on Gorgias
This is the single most useful thing to know before you install a ticket-priced app, and it is easy to miss.
Gorgias prices the help desk on monthly ticket volume rather than per agent, which is genuinely good for a small team with high volume. Its AI Agent is a separate usage charge of roughly $0.90 to $1.00 per resolved conversation. The part people miss: an automated resolution also counts against your ticket allowance. One conversation handled entirely by AI is billed twice, once as an AI resolution and once as a ticket.
None of that is dishonest, and the plan may still be the right one. But it inverts the usual assumption that deflection saves money, and it is worth modelling before you turn automation up.
On a ticket-priced plan, a chat the AI handles alone still counts as a ticket. Model that before you celebrate your deflection rate.
What a Shopify chatbot needs that a generic one does not
Four requirements are specific to running a store, and they are where generic chat widgets underperform.
Live product and stock data
A shopper asking "do you have this in medium" needs an answer from your current inventory, not from a page written in March. Ask every vendor whether the app reads live product data or a periodic snapshot, and how often the snapshot refreshes. This is the most common gap between a demo and production.
Order status without a human
Where is my order is the highest-volume question on almost every store. If a chatbot cannot look up an order and give a tracking status, it is deflecting nothing that matters. Check whether this requires the shopper to be logged in, because most of them will not be.
Your policies, not generic ones
Returns windows, exchange rules, delivery thresholds, international duties. These live in your policy pages and they differ from every other store. A bot that answers those from your actual pages is useful; one that gives a plausible industry-standard answer is a liability, because a wrong returns window is a promise you then have to honour or refuse.
The languages your traffic actually uses
Check your analytics before you assume. Stores selling into Europe routinely find a third of sessions are non-English, and that single fact eliminates several apps immediately.
Answers from your own product and policy pages
Asyntai reads the pages your store already has, product descriptions, delivery, returns and sizing, and answers shoppers from them in their own language, at any hour.
Try it on your storeThe arithmetic that decides your budget
Work out what a chatbot can be worth before you compare features. Here is a store doing 30,000 sessions a month at a 2% conversion rate and a $60 average order.
Run it with your own numbers. On a small store the answer is often that only the free app and the cheapest paid tier can pay, which is a useful thing to know before you sit through four demos.
Comparing Shopify chatbot platforms without a spreadsheet
Every app in the Shopify App Store lists the same capabilities. The way to separate them is to run the same conversation through each one on your own store. Six questions, about ten minutes per app.
- "Do you have this in a size medium?" On a real product that is genuinely out of stock in one size. Tests live inventory. A confident yes on an out-of-stock size is a disqualifying failure.
- "Where is my order?" With a real order number, not logged in. Tests the highest-volume question in ecommerce.
- "Can I return this after 40 days?" Pick a period just outside your policy. Tests whether it reads your actual returns page or guesses an industry standard.
- "I need something for a wedding in July, under $100." Tests product discovery, which is the main thing paid apps claim over the free one.
- The same question in another language. Whichever your analytics show. This eliminates apps quickly.
- "Do you offer a student discount?" Assuming you do not. Tests whether it invents a policy, which is the failure that costs you money when you honour it.
Score those six for each app on the day you test it. Question three and question six matter most, because a wrong answer about returns or discounts is a commitment your customer service team then has to deal with.
AI chatbots for customer support, not just sales
Shopify chatbot roundups skew heavily toward selling, because that is the exciting pitch. In practice most conversations on a store are support, and the split matters for which app suits you.
| Conversation type | Typical share | Answerable automatically | Asyntai handles it | What it needs |
|---|---|---|---|---|
| Where is my order | Often the largest single group | Yes, with order lookup | Yes, from your delivery and tracking pages | Order status without a login, and tracking links. |
| Returns and exchanges | Large, and rises after peaks | Yes, from your policy page | Yes, from your policy pages | Your actual policy, exactly, including exceptions. |
| Product questions before buying | Moderate, high value | Partly | Yes, from product and detail pages | Live product data plus written detail like sizing and materials. |
| Something went wrong | Small, high stakes | No | Routes straight to your team | A fast, obvious route to a person. Do not automate this. |
The Asyntai column is ours, so read it as a disclosure. We answer from what your store publishes, which covers policies, sizing, delivery windows and product detail. The last row is deliberate: a customer whose order has gone wrong gets a named person immediately rather than a machine trying to help.
Sample fifty of your own conversations against those four rows before you shop. If most of your volume is the first two, you need accuracy and order lookup, and an expensive agentic selling app is solving a problem you do not have. If most is the third row, product discovery is worth paying for.
Peak season, and the meter
Ecommerce volume is seasonal, and every pricing model in this market handles that differently. Work out what your November looks like before you sign in March.
Ask two things before you commit: what the next tier costs, and whether you can move down again in January. Some plans let you flex; others lock the upgrade for the term. That single answer can be worth more than the difference between two apps.
Five questions to ask before you install
- What exactly is metered? Conversations, tickets, resolutions and messages are all in use on the Shopify App Store. Find your meter, then find the next tier's price.
- Does an AI resolution also count as a ticket? Ask this directly. The answer changes the economics of automation completely.
- Live inventory or a snapshot? And how often does the snapshot refresh?
- Can it answer order status without a login? If not, your highest-volume question still reaches a person.
- What does it do on a question it cannot answer? A confident invented answer about a returns policy is worse than no chatbot at all.
Check what your app stack already costs
Shopify app charges appear on your Shopify invoice rather than as separate card payments, which makes them unusually easy to accumulate without noticing. Before you add a chatbot, look at what you are already paying.
Two things turn up on most stores that have been running for a couple of years:
- Apps nobody uses. Installed for a campaign, never removed, still billing. A quarterly read of your Shopify invoice line by line is the highest-return half hour in ecommerce operations.
- Overlapping capability. A review app, a help desk, an email tool and a popup tool that each include some form of chat or messaging. You may already own most of what you are about to buy.
The overlap that matters most for this decision: if you already run a help desk with an AI add-on, a separate chatbot app duplicates it and gives you two systems that both need your policies kept current. Two sources of truth about your returns policy is a guarantee that one of them will be wrong.
The clean test: write down every place a customer can currently get an answer from you. Storefront chat, email, help center, order status page, social. Then ask which of those a new app actually improves. If the honest answer is one of five, buy accordingly.
Uninstalling, and why it matters
Shopify apps can leave things behind. Before you trial anything, know how to remove it cleanly: uninstall from the admin, then check your theme for leftover script tags, and confirm the app's script has stopped loading on the storefront.
Two practical reasons. First, page weight: chat widgets are heavy, and an orphaned script from an app you removed in March is pure cost. Second, billing: app charges run through your Shopify invoice, so an app you stopped using can keep charging quietly for months. Check your Shopify bill line by line once a quarter.
What to do this week
- Turn on Shopify Inbox first. It is free and it establishes your baseline. Two weeks of real conversations will tell you what you actually need.
- Write down what it failed at. That list, not a feature grid, is your requirements.
- Do the order arithmetic. Sessions, conversion rate, average order. It tells you which price bracket can possibly pay.
- Check the meter before the features. Especially whether AI resolutions also count as tickets.
Sources
Shopify Inbox is free on all Shopify plans per Shopify's own app listing. Tidio and Crisp prices were read from tidio.com/pricing and crisp.chat/en/pricing in September 2026. Gorgias plan range, AI resolution pricing, and the fact that automated resolutions also count as billable tickets come from published 2026 pricing analyses rather than a first-party price table. The Rep AI starting price comes from 2026 Shopify chatbot roundups. Conversion figures in the arithmetic are illustrative, not measurements from Asyntai customers. Confirm any figure before you budget against it.