AI Chatbot for Middleman Sites

Plenty of Middleman sites are marketing sites built years ago that still do their job. One line in the layout adds an assistant without reopening the Gemfile or the build.

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See It In Action

For marketing sites and documentation built with Middleman

AI assistant added without touching the Gemfile

No Gemfile Changes

Middleman builds are Ruby, and Ruby dependency updates on an older project are rarely a pleasant afternoon. Nothing here touches the Gemfile, the bundle or the build.

Adding the Asyntai tag to a Middleman layout

One Line in the Layout

Add the tag to your layout before the closing body tag and every generated page carries it. No extension, no helper, no config change.

AI modernising an older marketing site

Modernises a Site Without Rebuilding It

A site that still converts does not need replatforming to answer visitors properly. This is the cheapest available improvement to what visitors experience.

Chatbot answering product and pricing questions

Answers Product and Pricing Questions

The specifics a marketing page leaves out: limits, integrations, whether something suits a particular case. Answered in the moment rather than in an email.

Chatbot answering visitors in several languages

Thirty-Six Languages

Detected per visitor, without touching your i18n setup or generated paths.

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Built for Middleman Merchants

A layout edit. Bundler is never invoked.

Gemfile Untouched

No bundle update, no version resolution, no risk to an older build.

Layout Line Only

No extension or helper, and removal is deleting the line.

Improves an Old Site Cheaply

Better answers without a rebuild or redesign.

Handles the Specific Questions

The details a page deliberately omits get answered on request.

36 Languages

Chosen from the visitor’s message automatically.

No Invented Claims

It answers from your pages, which protects the marketing message.

Simple Middleman Integration

One line in the layout covers the site. Nothing enters the Gemfile.

  1. 1

    Open an account and copy the line

    Register, hand over the site address so the pages get indexed, then take the line from the dashboard.

  2. 2

    Open your layout file

    Add the tag before the closing body tag in the layout your pages use.

  3. 3

    middleman build, then publish

    Your existing command and your existing deploy. Nothing else moves.

  4. 4

    Configuration lives off-repo

    Register, rules, uploaded references and widget colours are all handled in the dashboard.

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Why Middleman Users Choose Asyntai

Start free with 100 messages, upgrade as traffic grows

No Project Required

An improvement that costs a line rather than a rebuild, which suits a site in maintenance.

No Risk to an Old Build

Ruby dependencies stay exactly as they are, which matters on a project nobody wants to touch.

Converts More Visitors

Questions answered on the page instead of lost to a contact form.

Ready to add an AI assistant to your Middleman site?

Start free with 100 messages. No credit card required.

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Frequently Asked Questions

What Middleman users ask first

How do I add it?
One tag in your layout before the closing body tag, then rebuild and deploy.
Does it need a gem?
No. The Gemfile, the bundle and the build are all untouched, which matters on older projects.
Will it work on an old Middleman version?
Yes. It is plain HTML in the output, so your Middleman version is irrelevant to it.
Where does its knowledge come from?
Your published pages, crawled on demand, plus uploads for anything not on the site.
Can I add it to only some pages?
Yes. Use a different layout for those pages, or add it to that layout only.
Does the build get slower?
No. Ruby never touches it; the browser fetches it at runtime.
Language coverage?
Thirty-six, picked from the visitor’s own wording rather than a configured locale.
And if the allowance is spent?
Replies pause until the cycle resets, or you raise the ceiling. Free covers a hundred conversations, Starter twenty-five hundred.
Across a few client sites?
Each one separate: own index, own instructions, own transcripts. One on Free, two on Starter, three on Standard, twenty on Pro.

What an AI Assistant Adds to an Older Static Site

Working Sites Get Left Alone, Correctly

A marketing site built five years ago that still generates leads is not a problem to be solved. Rebuilding it risks the thing that works in exchange for a nicer codebase.

The sensible improvements are the ones that change what visitors experience without touching the build. Answering their questions is the clearest example.

Ruby Builds Age Unpredictably

Anyone who has returned to an old Ruby project knows the routine: the bundle no longer installs, a native extension fails, an afternoon disappears.

Nothing here enters that environment. The build you can still run stays the build you can still run.

Marketing Pages Deliberately Omit Detail

Good landing copy leaves things out. That is a feature until a visitor needs the omitted detail to make a decision and there is nowhere to ask.

Handling those questions in chat keeps the page focused while still converting the visitor who needed one more fact.

Contact Forms Are a Poor Substitute

A form asks the visitor to commit before they know enough. Most will not, so the question goes unasked and the visit ends quietly.

Answering first and collecting details second inverts that, which produces both more answers and better enquiries.

Reversible Changes Survive Review

On a site nobody wants to break, any change has to be obviously safe. A one-line diff in a layout is about as reviewable as it gets.

It also means the decision can be reversed instantly if the conversations turn out not to be useful.

Ready to Improve an Old Site Without Rebuilding It?

Start free with 100 messages and add one line to your layout.

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