AI Chatbot for Middleman Sites

Working Sites Get Left Alone, Correctly

A marketing site built five years ago that still generates leads is not a problem to be solved. Rebuilding it risks the thing that works in exchange for a nicer codebase.

The sensible improvements are the ones that change what visitors experience without touching the build. Answering their questions is the clearest example.

Ruby Builds Age Unpredictably

Anyone who has returned to an old Ruby project knows the routine: the bundle no longer installs, a native extension fails, an afternoon disappears.

Nothing here enters that environment. The build you can still run stays the build you can still run.

Marketing Pages Deliberately Omit Detail

Good landing copy leaves things out. That is a feature until a visitor needs the omitted detail to make a decision and there is nowhere to ask.

Handling those questions in chat keeps the page focused while still converting the visitor who needed one more fact.

Contact Forms Are a Poor Substitute

A form asks the visitor to commit before they know enough. Most will not, so the question goes unasked and the visit ends quietly.

Answering first and collecting details second inverts that, which produces both more answers and better enquiries.

Reversible Changes Survive Review

On a site nobody wants to break, any change has to be obviously safe. A one-line diff in a layout is about as reviewable as it gets.

It also means the decision can be reversed instantly if the conversations turn out not to be useful.