Embeds

Embed third-party tools directly in your chat widget

Manage Embeds
Standard & Pro Plans

Overview

Embeds let you add any third-party tool or webpage directly into your chat conversations. When a visitor asks about something that matches your embed's description, the AI automatically shows the embedded content.

Each embed has:

URL — the page to embed (Calendly, Google Form, Stripe, etc.)
AI Instruction — tells the AI when to show this embed
Display Mode — inline in chat, popup, or new tab
AI Assistant
Where are you located?
Here's our location:
Feel free to visit us anytime!

Getting Started

1
Go to the Embeds page Navigate to Embeds from the sidebar
2
Add an embed Click Add Embed and fill in the name, URL, AI instruction, and display mode
3
Write a clear AI instruction Describe when the AI should show this embed, e.g. when a visitor wants to schedule a meeting or asks about availability
4
Test it Start a chat conversation and ask something that matches your AI instruction. The embed should appear automatically.

Display Modes

Choose how each embed appears to visitors:

Inline in Chat The content is embedded directly inside the chat message as an iframe. Visitors can interact with it immediately without clicking anything. This is the default mode.
Popup A button appears in the chat. When clicked, the content opens in a full-size popup overlay on the same page. Visitors stay on your website. Best when the embedded page needs more space.
New Tab A button appears in the chat. When clicked, the page opens in a new browser tab. Use this for services that block iframe embedding.

Tip: Inline mode works best for services designed for embedding (Calendly, Google Maps, YouTube). If a page doesn't load inline, try switching to Popup mode.

Use Cases

Common things you can embed:

Scheduling Calendly, Cal.com, Acuity — book meetings directly in chat
Forms Typeform, Google Forms, Jotform — collect information from visitors
Maps Google Maps — show your location when asked about your address
Payments Stripe Payment Links — let visitors pay directly from the chat
Videos YouTube, Loom — show product demos or tutorials inline
Anything with a URL If it has a web address, you can embed it

Writing Good AI Instructions

The AI instruction tells the AI when to show the embed. Be specific and natural:

Good examples Show when the visitor wants to schedule a meeting, book a demo, or asks about availability
Show when the visitor asks where we are located, asks for our address, or wants directions
Show when the visitor wants to fill out a contact form or submit an inquiry
Avoid Show this sometimes — too vague, AI won't know when to trigger it
Always show this — will appear in every response, annoying visitors

How It Works

1
You create an embed Add a URL and describe when it should be shown
2
AI learns your instruction The AI receives your instruction and knows when to show the embed
3
Visitor asks a matching question When the conversation matches your description, the AI triggers the embed
4
Content appears in chat The embedded content is displayed inline, as a popup button, or as a new tab link

Note: Some websites block iframe embedding for security reasons. If an embed doesn't load inline, try the Popup or New Tab mode instead.